First, into Suning, and feel the take-off enterprise development culture
Suning Appliance was founded in December 26, 1990, from the previous single selling air conditioning products to today's 3C (home appliances, computer, communication); home appliance retail chain enterprises, homeopathy into real estate and hotel, golf and other related industries in the department chairman under the leadership of Mr. Zhang Jindong; in the joint efforts of all staff, formed a unique enterprise culture. Now, Suning Appliance Market Value of 50 billion 831 million yuan, the retail industry and Chinese way ahead in the private sector, through 20 years of struggle, enterprises in 27 provinces and municipalities, more than 100 city has nearly 1300 stores, the number of employees more than 1XX0. At the same time, Suning Appliance Ministry of commerce is focusing on cultivating the "top 20 conglomerates, Suning currently operating items include air conditioning, ice wash, color TV, audio, small appliances, communication, computer, digital eight categories, nearly one thousand brands, about 200000 specifications. Now Suning stores service as the cornerstone of each into a prefecture level city, Jiangsu Ningdu supporting the construction of logistics distribution center, customer service centers and customer service center, providing retail distribution services convenient for consumers, comprehensive and professional appliance installation and maintenance service, warm and thoughtful service consultation and visit, Suning electrical wholeheartedly to provide consumers with full professional services sunshine.
Two, experience entity marketing, participate in management, proceed from theory to practice (content of practice)
1. familiar with the market trading rules, clear the process of commodity transactions. Into the work in the store when the first to carry out their own a rotation arrangement, from pre-sales to customer service, from the store to the warehouse, to carry out the work of the master. In the operation process, accurately grasp the marketing rules and the status quo, timely learning enterprise culture, enterprise of relevant provisions of government attention; at the same time the merchandise strict price control, continue to carry out market research, repeated systematic knowledge of commodities. Of course, in the process of marketing, follow the principle of honesty and trustworthiness, mastery over all aspects of commodity trading required attention to the whole process of the transaction clearly in mind (such as different payment methods, different delivery methods, different trading patterns and different government subsidy standard, etc.) in this series the standard, we should deal with the targeted. At the same time, all the known information should be timely feedback to the higher ups, communicated to other factories to promote employees, so that the information is open and transparent, for the latter stage of the normal and orderly conduct of commodity trading process to pave the way. In the flow of transactions, we always adhere to the "speed transfer truth, smile, highlighting service" purpose, so that the late customer maintenance and management, can be exhaustive, timely handling unexpected events. As we become familiar with the whole process, we strive to make any sales step in place and make it more clear, procedural, structured and systematized.
2., grasp the development trend of the industry, conform to the trend of the times, keep pace with the society, from theory to practice. In the arrival of responsibility and obligation, we should learn to adapt to the social status of early cognitive, social situation, leadership and personnel of the enterprise through the store to train us, let us feel the importance of work experience and ability. So, we practice content also covers the transformation of the ideological level, from the previous to the present unsuspectingly, at a loss duty is steadfast, requires constant innovation; in order to have a more skilled ability, we should know the knowledge is constantly strengthen the enterprise should be in the state of knowledge and products; the provisions of the relevant products, we also need to keep in mind. In the high-speed development of the era, informatization, diversified and all-round talent concern; independent stage of life, we started to go from theory to practice, get rid of the shackles of our campus life; therefore, we have to perform their campus life commitment, let oneself quickly into the social life, learn to live, a an extension and expansion is superior to our leaders practice content. To accurately grasp the development of new business, the development and innovation of the enterprise information sync up, familiar with the industry (such as the United States) development trend, combined with the development trend of the overall thinking, and strive to be their sales in this module to carry out the work carried out orderly.
3., service oriented strategic marketing, with passion activities for strategic deployment. In Suning stores work, to learn to really sincere sunshine services, according to their own local analysis, through layers of analysis and thinking, to find the best entry point of marketing. In the process of marketing, we follow the four basic principles of sales: three meters principle; regional responsibility system; sunshine service principle; the first principle of reception responsibility system. It is because of this four basic principles as guidance, in order to make our sales in eight steps (waiting for customers, customer contact, customer inquiry, real-time introduction, product recommendation, related sales deal and thanked the customer) to carry out arranged in good order. At the same time, know through the poll for each promotion of our interns and into the area of campus, and other enterprises, to formulate the corresponding characteristics of the activities, every weekend or holidays, according to higher sales of our information and feedback, make corresponding hot through promotional activities, buy gifts, the buy back campaign to stimulate consumption. meanwhile
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