专利名称：INTERACTIVE ADVERTISEMENT发明人：MEDVEDENKO, Eugene申请号：EP10799137.4申请日：20100921公开号：EP2619976A1公开日：20130731
摘要：Implementations discussed herein are directed to providing interactiveadvertisements to a viewer of a broadcast or other program service transmission.Interactive advertisements include product offering advertisements that give detailsregarding sales of specific products or retailers that offering specific products for sale. Auser may create a shopping list or other indicator that specifies which product offeringadvertisements are displayed. Product offering advertisements may be displayedconcurrently with content from a program service transmission. Extended productoffering advertisement that provide further details regarding a product for sale may bedisplayed in response to user selections of particular product offering advertisements.Product offering advertisements and/or extended product offering advertisements maybe displayed on a front panel screen of a receiver or on a television or other outputdevice used to display program service content.
申请人：Echostar Ukraine LLC
地址：11-A Novgorodska Kharkiv, Kharkiv Region 61166 UA
国籍：UA
代理机构：Bebbington, Nicholas Paul
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