Multichannel digital marketing platform

专利名称：Multichannel digital marketing platform发明人：Symons, Matthew,Kirkby, Stephen

Denis,Roytman, Anatoly,Srivastava,

Janmesh,Umblijs, Andris,Williams, Michael J.

申请号：AU2010216162申请日：20100217公开号：AU2010216162B2公开日：20130711

摘要：A method and system optimizes investments for each marketing channel of amultichannel marketing campaign. Past optimal investments are compared to currentsales or profits for each marketing channel, and a new optimal investment is estimatedfor each marketing channel, which may be used as a marketing budget. A marketingdashboard is used to determine the new optimal investments for the marketing channels,and the new optimal investments are stored in a marketing database.

申请人：Accenture Global Services Limited

代理人：Lesicar Murray Trento

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