专利名称：GOVERNING THE SERVING OF
ADVERTISEMENTS BASED ON A COSTTARGET
发明人：Eric Veach申请号：US13180370申请日：20110711
公开号：US20110270675A1公开日：20111103
专利附图：
摘要：Helping advertisers to control marketing expenditures by governing thedelivery of an advertisement over a time period. Such governing may be accomplished by
(a) determining an expected cost associated with delivering the advertisement,ungoverned, over the time period; and (b) governing the delivery of the advertisementbased on the expected cost and a target cost. The delivery of the advertisement may bealso governed based on time remaining in the time period, budget deficits from pastperiods, budget surpluses from past periods, a start date and an end date associatedwith the advertisement, time since a start date associated with the advertisement, and/ortime until an end date associated with the advertisement. The target cost may be basedon a predefined budget.
申请人：Eric Veach
地址：Mountain View CA US
国籍：US
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